Tag Archives: imodules

It’s gonna be a great September

Link-up with LinkedIn

If you haven’t noticed yet, we’re pretty excited over here about our new integration with LinkedIn. And I have to say, there’s plenty of reasons for our enthusiasm. We know that anything which helps our clients keep their constituent database up to date is a plus. Our integration with LinkedIn not only makes it easier for you to collect updated data, it also allows your members to get more out of their relationship with your institution.

It’s no secret that career networking and alumni mentoring are huge trends in alumni relations these days. In this difficult job market, alums and students are looking to their alma mater to provide them with career networking opportunities and employment assistance. Incorporating LinkedIn into your online community is one way you can begin to meet this growing demand.  If you missed our LinkedIn webinar this week, you can watch it now on the client community. It’s well worth your time and full of great tips for making LinkedIn an effective and integral part of your outreach to both alumni and students.

And Now For Something Completely Different…

Are you sick and tired of dealing with non-member records? You are not alone. Those pesky little non-members tend to make a mess of things. Clients have told us that although Identity Checkpoint certainly helps, it doesn’t fully solve the problem of duplicate member records. So in the September product release we’re rolling out our new non-member merge capability to help manage the non-member record conundrum.

More details about this great new tool can be found in the September Product Release notes. We’ve also put together a short video tutorial for a quick peek at how it works.

Another fantastic update coming with the September release is event registration update. If you aren’t jumping for joy, you will be soon when you see it in action. Not only can you give members the ability to edit their registrations by using a link in their confirmation e-mails but the changes they make WON’T MESS UP YOUR EVENT REPORTING. Now are you jumping? Check out the details in the September Product Release notes. It’ll put a big smile on your face

Three Tools To Make Your Life Easier

Three great new tools for site managers…

“Can you reset my password? It’s not working for me.”

“Why can’t I login?”

“The site isn’t working!”

“What is this, Fort Knox??”

Sound familiar? If you’re a site manager, you probably see these messages many, many times a day (or even many times an hour). The fact is that no matter how often you explain the login process, whether it be by phone, e-mail, postcards, FAQ pages, webinars, or sky writing, you probably still get those messages. Often, the user hasn’t authenticated her account yet and just needs to go through First Time Login to set up a password. You’ll be happy to know that iModules is doing its part to help. With the August Product Release, we are updating the Reset Password message for members who attempt to reset their password by entering an e-mail address, but enter an e-mail address that isn’t recognized by the system. The new message will better explain why the system isn’t recognizing the user’s e-mail address and will prompt them to try First Time Login, hopefully before firing off an angry e-mail to you.

Also in the August Release, you’ll find a new functionality we’re calling Member Sessions. This enhancement solves some tricky problems associated with “partial logouts” on your site. A user’s login will now be tied to a unique session and that session will be tracked across your site. If the same user logs in using a different browser or computer, a new session is created that doesn’t conflict. Also, a new auto-logout checkbox will be available when you’re building direct access to events and forms. Checking the box will make sure that non-members are logged out when they complete the registration or form.  You can learn more about this enhancement and many other great things coming next week by checking out the August Release video.

Interested to know how your online engagement data compares to your peers? Take a look at the recently released iModules 2011 Annual Report. A grid on page 2 of the report shows average open rates, event registrations, donations, and overall connections. It’s a good starting point for setting your 2012/2013 web communications goals. We’re always looking for ways to help our clients measure their success. Did you find the information in the Annual Report helpful? What criteria is your institution using to measure engagement?

Meet the Millennials

A hot topic in alumni relations is determining the most effective ways to build lasting relationships with Millennials (generally defined as the 20-35 year age group).  The Millennial Impact Report 2012 provides some very interesting insights about how this segment of the population prefers to engage with nonprofit institutions. Covering giving, social media, volunteerism, and overall preferences for connecting, this comprehensive paper is well worth reading in its entirety.

I was particularly struck by how important a well thought out website presence continues to be as a communications tool, despite the wealth of social media channels used by this age group.

So while it’s important to put serious consideration into your social media strategy, according to this report, it’s equally or even more important to maintain an up to date website “with a unique, purposeful, and concise mission” and “clear calls to action.” I find a lot of institutions are struggling to find this balance, especially in departments where time and resources are stretched.

Another interesting takeaway from the report: Millennials like to have hands-on involvement at an organization, and are more likely to give (and give more) to an institution where they have volunteered and have a strong relationship. Notably, peer involvement is the top source of information for future volunteers.

With this in mind, I think iModules clients are going to be very excited to see the new Volunteer Fundraising tools coming in October. This powerful set of tools allows you to give volunteer fundraisers varying degrees of involvement, and it lets volunteers involve their peers in their passion for your institution. It also provides your fundraising staff efficient management tools for harnessing the enthusiasm of your volunteers. You can read more details about Volunteer Fundraising in this recently published white paper.

I was also interested to read the insights about e-mail marketing to this group. Page 8 of the report provides a summary which begins with “Email, Yes it Still Matters.” Forty-seven percent of respondents say they prefer to receive updates about organizations through e-newsletters. E-mail matters and can be a very effective engagement tool, but the content and delivery is worthy of some careful planning.

Despite being 35 pages long, the report is a surprisingly quick read and packed with useful food for thought. The perfect cure for a lazy Friday. Check it out and let me know what you think.

Getting to know you, getting to know all about you…

First! Blog post! Ever! <trumpets sound, flags wave, the crowd cheers>

So what’s this all about, this “iModules Insider” stuff? Who is this woman and what’s she up to over there? And why does she think the world needs YET ANOTHER BLOG ABOUT THE WEB??

All good questions, my friends. I can see we’re going to get along great. Let me answer your questions one at a time.

1. iModules Insider is a wonderful new blog created just for iModules clients. I’ll be over here writing about web strategy, web management, audience engagement, and using iModules tools to make web magic. You may also find me bloggering on things like: cats who sit on keyboards and change screen settings, Central New York weather, the mysteries of the toddler brain, indie music, iModules gossip, the stuff Danielle Dalton doesn’t want you to know about her desk,  and anything else that strikes my fancy.

2. My name is Jen McGee and I’m an Engagement Manager at iModules Software (more about that later), and when I’m not doing that I’m busy raising two little girls, wrangling two overly friendly cats, trying to fit some exercise into my day, and drinking coffee… lots of coffee.

3. It’s true, there are a lot of blogs about web management, BUT the world doesn’t have a blog specifically for iModules users does it? No it does not. Until now.

So thanks for dropping by and welcome to the conversation. Now don’t be a lurker over there. Play nice and say hello in the comments.