The Hidden Power of Hidden Values

If you’re a site manager, you’re constantly looking for ways to track how your audience is using the site. iModules recently added a new functionality which will allow you to quickly see the effectiveness of links to forms that you’ve placed on content pages and in e-mail messages.

Let’s say you have a non-commerce form on your site. Perhaps its pretty darn important, like a form for recruiting alumni career mentors.  You start by linking to this form in a myriad of ways: e-mail, homepage link, career services landing page — but you want to get the most bang for your buck when you’re reaching out to your constituents and focus your time and energy where it gets the most traction. You see some responses trickling in, but how do you know where the traffic is originating? Behold the magic of tokenized hidden values!

It’s now possible to create a special kind of hidden field on your non-commerce forms and events which will allow you to track how respondents navigated to the form. You can pull this information into a report and even see it on your admin confirmation e-mails.

Here’s how it works:

First, create a hidden value field on your form and assign it a permanent value name with ## before and after the name:

So far so good. Now you just have to make some URL adjustments to track your forms on the source pages (like the homepage or a volunteer resources page). Add a little extra code to your URL string and hit enter.  Do this for each source page link that you create.

Use these unique URLs on your hyperlinks to the form.  Pull a report and the Source field shows where traffic to the form originated.

Next time you’re building a form on your site, give this little trick a try. With just a few extra steps in the set-up, you can get a lot of valuable information about how your constituents are using your site and where you should focus your energy and messaging. If you need a little help getting started, just let your account manager know.

Have a great weekend, folks!

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3 responses to “The Hidden Power of Hidden Values

  1. Will this technique work for any additional url parameter or only for a parameter named “source”?

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