Monthly Archives: July 2012

My new favorite acronym

Hello! And welcome to Friday.

What. A. Week.

Sizzler was awesome. Our clients are smart and funny and innovative and hardworking and a great bunch of folks to spend time with.  Great presentations. Delicious food. Friendly sea creatures. Good times all around. I even learned a new acronym from John Hill at LinkedIn: COPE (create once, publish everywhere).

Here’s a cute little fella that I met at the Kansas City Aquarium on Tuesday night.

By far one of the best things about Sizzler is hearing about all the nifty little tricks that you can do with the iModules tools. It was like Good Idea Day on steroids. Erin Walsh from the iModules design team did a standing room only presentation about re-purposing the news module as an image rotator. Clients were raving about it afterwards. I highly recommend that you check out her news module presentation. You can also view a demo of some innovative ways to use the news module. This will help you COPE in a big way — and look good doing it too!

What about you? What little tidbits and tricks did you learn about at Sizzler? Post your favorite COPE trick in the comments section below.

I’m heading up to the high peaks in the Adirondack mountains tomorrow for a week of tree hugging and mountain hiking.

I’m going to attempt a media vacation (no internet, no e-mail, no television) this week. I’ll be back for Good Idea Day in two weeks.

Peace out. Stay out of trouble while I’m gone.


Strategy! It’s awesome!

Two more days until the Sizzler conference! I’m really looking forward to experiencing the conference as an iModules staffer. And yes, I’ll admit that checking to the new SEA LIFE Kansas City Aquarium on Tuesday night sounds pretty darn awesome too. Fish are great, aren’t they? So Zen.

I’m working on the final touches for my Strategic Planning 101 presentation and have been thinking about it almost non-stop for the past 5 days. The word STRATEGY is permanently burned into my brain.

So can you guess the theme Good Idea Day today? Hmmm….


I love strategic planning. I really do. It’s empowering to develop an action plan for your web site.  And yes, you did read that right. A PLAN FOR YOUR WEB SITE. It can be done. Not only can you craft a really useful plan for your site, you can follow it through successfully. Having a 12 month plan for your site gives you a road map with very specific goals and priorities to focus on. A year from now you can look back and track what worked, what didn’t, and what you want to build on. It’s the difference between building a house with a blueprint, or just piling a bunch of bricks and lumber on the ground and hoping you’ll figure it out along the way.

And it can also be a lot of fun to do, especially when you get the right team of people working on it. It involves charts, philosophy, debate, discussion, and of course, snacks. ‘Cause let’s face it, you can’t get much accomplished without snacks. And coffee. Nothing entices a group of people into a conference room like a big bag of M&Ms and a carafe of coffee. Just drop the M&Ms like a breadcrumb trail into the conference room and bam! you’ve got yourself a dedicated committee.

But once you have your team happily munching on chocolate and slurping coffee, you have to give them something to do. And that’s where the strategic planning thing comes in. The essence of the model is asking five basic questions:

  1. Where are we now?
  2. Where do we want to be?
  3. How will we get there?
  4. What must we do?
  5. How are we doing?

If you’re coming to Sizzler this year, I’ll be diving deep into the details of how to craft a customized strategic plan for your site in my Strategic Planning 101 presentation on Monday afternoon and Wednesday morning. I can also be found hanging out at the Idea Lounge talking about project management. So come on by for a chat.

Can’t make it Sizzler? Awww… that’s sad.  But don’t worry, my presentation and many other fantastic sessions will be posted on the iModules client community later this summer. Or feel free to drop me a line and I’d be happy to work with you to create a fabulous strategic plan just for you.

Happy Friday!

Singing monkeys are not a good idea

Goodbye to Coco the Monkey

My daughter (age 1 as of tomorrow) has a singing monkey doll which came to us as part of a baby play yard which was gifted to us when she was born. She outgrew the play yard many months ago, but she still loves the monkey. My older daughter (age 2) named the monkey Coco. It lights up, it giggles, it plays a persistent little earworm that makes me want to claw my eyes out. 

I can’t get the drippy Coco song out of my head today – so I’m a little grumpy. Tomorrow we will celebrate my sweet little one’s birthday and give her all sorts of interesting battery-free toys. Coco will be quietly shoved into a far off corner of the toybox where it will hopefully be forgotten — at which point I will yank out the batteries and burn that stupid monkey doll into a pile of ashes and dance around with glee. Or maybe I will give it to Goodwill. Most likely, I will do the latter while I enjoy daydreaming about setting fire to Coco.  I’m sorry if that’s a shock to you, but I really hate that monkey.

And now back to your regularly scheduled Good Idea Day!

Let’s just put that little monkey episode behind us and shift gears, shall we? Following up on my interview with Brendon last week, I want to tell you about a great  training session that’s coming up on Thursday, July 12: Building Complex Events: Time-Saving Tips. This one hour training session will look at utilizing time saving techniques like reusing fields to collect data and role-basing attendee information. It’s chock full of good ideas for building events, complex or otherwise. As you gear up for the fall events season, this is a great way to learn some new tricks and brush up on your skills.

Happy Friday!