It’s Friday! Whoo!!
Riddle me this: Why is it that the short week after a holiday weekend always feels longer than a normal week? I’ve woken up every single morning this week thinking it’s Friday.
This good idea of the week is brought to you by Google Analytics. If you’re not already using Google Analytics to track your site, stop reading right now, call Application Support, and set it up. It takes about 2 minutes and it’s crazy useful. I’ll wait.
OK! Now we can talk. I could devote an entire blog to the fabulous uses of Google Analytics and in fact I highly recommend checking out Avinash Kaushik’s blog at Occam’s Razor for just that reason. If you’re just getting started with GA, there are many free tutorials on the Google site. For a comprehensive overview of Google Analytics, Lynda.com’s “Google Analytics Essential Training” online course is well worth the time and the cost of a Lynda subscription (and a Lynda membership is incredibly useful anyway).
Once you get a handle on the basics of GA, you can get really freaky and do nifty things like use Goal funnels (ooooohhh!! ahhhh!) to track how your members are navigating to your key pages and forms. You can even generate a pretty report right out of the GA site (eh hem… hey there boss person, check out this data report I “created” for you).
Anyway, I know some of you smartypants data geeks are already veterans to GA. So what’s your favorite Google Analytics trick?